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The Importance of Breastfeeding

Deciding how to feed their baby is one of the most important decisions that new WIC parents will make. The NYS WIC program promotes breastfeeding as the first and preferred method for feeding infants and helps breastfeeding moms by providing additional foods and access to a wealth of breastfeeding information and support.

WIC local agencies are charged with doing whatever they can to encourage breastfeeding. Every agency has a Breastfeeding Coordinator and Breastfeeding Peer Counselors who provide breastfeeding support services to women at convenient times and locations. Some WIC agencies even have breast pumps to loan or give to breastfeeding mothers.

For you, the first step that you can take toward supporting breastfeeding moms is educating yourself. The NYS WIC Training Center offers a variety of training programs that focus on breastfeeding support and education.

Breastfeeding Resources

Breastfeeding Partners - Designed for WIC breastfeeding peer counselors, pregnant women, breastfeeding mothers, and anyone who has questions about breastfeeding. Mothers have access to helpful advice that makes breastfeeding a more satisfying and comfortable experience.

Healthy Children's Center for Breastfeeding

The National Women's Health Information Center - This division of the US Department of Health and Human Services was created to provide free, reliable health information for women everywhere.

La Leche League - The official website of La Leche League includes breastfeeding information, peer counseling, chat rooms, etc. It offers information and encouragement primarily through personal help to women who want to breastfeed their babies.

WIC Works - Designed for professionals in the WIC program. Includes shared resources, interactive sessions to practice counseling skills, and state-developed materials.

The United States Breastfeeding Committee - Committed to protecting and supporting breastfeeding mothers. Includes information about legislation and policy-making.