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The Importance of Breastfeeding

Deciding how to feed their baby is one of the most important decisions that new WIC parents will make. The NYS WIC program promotes breastfeeding as the first and preferred method for feeding infants and helps breastfeeding moms by providing additional foods and access to a wealth of breastfeeding information and support.

WIC local agencies are charged with doing whatever they can to encourage breastfeeding. Every agency has a Breastfeeding Coordinator and Breastfeeding Peer Counselors who provide breastfeeding support services to women at convenient times and locations. Some WIC agencies even have breast pumps to loan or give to breastfeeding mothers.

For you, the first step that you can take toward supporting breastfeeding moms is educating yourself. The NYS WIC Training Center offers a variety of training programs that focus on breastfeeding support and education.