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Breastfeeding Best Practices: You Can Do It, WIC Can Help!

The majority of mothers in the NYS WIC program know that breastfeeding is best with over 84% of new
mothers initiating breastfeeding. More than 83.4% (2015 PedNSS) of babies born to WIC mothers start out
breastfeeding but 1/3 of WIC mothers supplement with breastmilk substitutes by the end of the 1st week
postpartum. Many mothers stop breastfeeding long before they feel the time is right and less than 10%
exclusively breastfeed.
In an effort to strengthen NYS WIC Program’s commitment to breastfeeding, build a stronger breastfeeding
community, and increase exclusive breastfeeding outcomes, NYS DOH in collaboration with CAI conducted a
learning community process to adopt an evidence-based intervention created by the Vermont DOH. In 2014,
12 NYSWIC agencies participated in the 2014 Exclusive Breastfeeding Learning Community: You Can Do
It/WIC Can Help initiative. The process included screening prenatal WIC participants and providing them with
individualized counseling during prenatal and postpartum clinic visits to focus on improving knowledge about
breastfeeding, helping to strengthen participants’ support networks, and building confidence to exclusively
breastfeed. The initiative showed effectiveness in increasing the prevalence of exclusive breastfeeding at 7,
30, and 60 days1. In this 2-day training, you will have an opportunity to learn about the best practices from NYS WIC’s 2014
Learning Community and how they can be implemented at your local agency to further support exclusive
breastfeeding in order to achieve better health outcomes for women, infants and children on the NYS WIC
program.

By the end of this training, participants will be able to:
• Describe the intervention “You Can Do It/WIC Can Help” that promotes exclusive breastfeeding
• Demonstrate skills in administering and scoring the BAPT
• Demonstrate skills utilizing the results of the BAPT for targeted counseling and case conferencing
• Identify strategies to conduct a targeted group discussion

Target Audience: WIC Coordinators, CPA+, Qualified Nutritionist, CPA, Breastfeeding Coordinators, Breastfeeding Peer Counselor Coordinators