Since WIC’s inception, the program has been highlighted as one of the premier nutrition programs in the country, yet the goal can be lost in the day to day work. Phrases such as “check pick-up” or “this is a formula program” have come to represent public perception of WIC, overriding its fundamental mission of protecting or improving the health and nutritional status of women, infants and children. This one day training is designed for all WIC staff to revisit the “mission” of WIC, the guiding principles that make WIC successful and will help to re-energize staff. Participants will examine current data related to our WIC participants, health risk factors, including the social determinants of health, and explore the many ways in which the WIC program can and does contribute to positive health outcomes. Attendees will understand how their daily work impacts the success of WIC.
As a result of this training, participants will be able to:
• Articulate the rationale and objectives of WIC
• Examine New York State data as it relates to the health of mothers and children
• Demonstrate skills related to messaging about the WIC program
• Develop strategies for re-energizing the nutrition focus in Local Agencies
Target Audience: All Staff, this training is optional for Peer Counselors room permitting, Peer Counselors: please complete the training request form.
*WIC is a registered service mark of the U.S. Department of Agriculture for USDA's Special Supplemental Nutrition Program for Women, Infants and Children.