Breastfeeding Best Practices: You Can Do It, WIC Can Help!

The majority of mothers in the NYS WIC program know that breastfeeding is best with over 84% of new mothers initiating breastfeeding. More than 83.4% (2015 PedNSS) of babies born to WIC mothers start out breastfeeding but 1/3 of WIC mothers supplement with breastmilk substitutes by the end of the 1st week postpartum. Many mothers stop breastfeeding long before they feel the time is right and less than 10% exclusively breastfeed. In an effort to strengthen our commitment to breastfeeding, build a stronger breastfeeding community, and increase exclusive breastfeeding outcomes, 12 NYSWIC agencies participated in the 2014 Breastfeeding Learning Community: You Can Do It / WIC Can Help initiative. This initiative empowered
mothers to meet their breastfeeding goals by increasing their knowledge and confidence, and strengthening their social and professional support. This was accomplished using a variety of strategies that included three prenatal and three postpartum contacts. Outcomes of the initiative showed an increased prevalence of exclusive breastfeeding at 7, 30 and 60 days. In this 2-day training, you will have an opportunity to review the initiative and explore the steps of implementing this within your agency to further support exclusive breastfeeding in order to achieve better health outcomes for women, infants and children on the NYS WIC program.

As a result of this training, participants will be able to:
• Develop a comprehensive understanding of the intervention You Can Do It/WIC Can Help that promotes exclusive breastfeeding
• Demonstrate skills in administering and scoring the BAPT tool and understand the screening tool alone does not increase breastfeeding rates
• Develop skills in utilizing the results of the BAPT for targeted counseling and case conferencing
• Identify strategies for education for the hospital experience and for follow up immediately after the birth of the baby
• Create systems for following the BAPT "mom" from screening through postpartum clinic visits


Target Audience: WIC Coordinators, CPA+, Qualified Nutritionist, CPA, Breastfeeding Coordinators, Breastfeeding Peer Counselor Coordinators

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